The company offers two main lines of coffee: a "wholesale" line for use in commercial espresso machines and a "retail" line with a wide variety of aromas and flavors, based on the different Colombian coffee options from the 23 producing departments and the various manufacturing processes. Additionally, the company is committed to environmental care and seeks to minimize its carbon footprint. Aiming to expand its business and reach new customers, the company decided to create its first online store, including subscription options.
The brand needs an online store to increase the conversion rate and sales. Users expressed the need for clear navigation, detailed information about the products, and accessibility to coffee subscriptions. Moreover, the brand needs to convey its commitment to quality and sustainable coffee sourcing more effectively through design and visual communication.
UX/UI Design Web design
Figma, WordPress, Trello, Notion, Google Meet, Tally forms
User interface design, User experience design, Research, Benchmark, User interviews, Prototyping Wireframe, Sketching,
Coffee lovers seeking quality, authenticity, and sustainability in Colombian products and personalized subscriptions.
My self UX/UI designer 2 Stakeholders 1 Content Design
6 months from the first contact with stakeholders to the final design
This comparative chart shows the differences between the online stores of three competitors in the Parce Coffee Roasters market. Various aspects are analyzed, such as navigation, product presentation, shopping experience, visual communication, marketing strategy, and shipping and return policy.
To protect the privacy of the analyzed competitors, their names have been replaced with generic names (competitor 1, competitor 2, and competitor 3).
METHODOLOGIES
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USER PERSONA
